Whose Eyes

Are You Looking Through
When You View the World?

The multicultural audience is a diverse landscape.

The multicultural audience is a diverse landscape. Carol H. Williams Advertising (or CHWA) is the longest-running independent multicultural marketing shop in the country. We provide our clients with an array of services to create a 360° “surround-sound” marketing program. That includes digital, social, PR, event planning, and film.

Union Bank

High Outreach

87% CTR

Successful Social Media Engagement
Chevrolet DTU (2019)

Integrated Social Media Campaign

Celebrity Ambassadors

Large-Scale Community Engagement
2020 Census

Integrated Communications Campaign

Increased Hard-to-Count Community Engagement

Shaped Federal Funding Distribution
Disney

14% Increase in Park Attendance

Revamped the Disney Experience

Multicultural Approach
My Black Is Beautiful

Brand awareness
BET TV show launch
26% net sales increase
U.S. Army

18% Increase in Recruitment

Highest AA Enlistment Level since 2003

Parent Favorability Increased 60%
PG&E

87% Conversion Rate

High Personal Engagement Rate

Expansion into Additional Communities
Chevrolet DTU (2021) "What's Cool About Electric?"