Black STEM Advocates
Digital News Consumption
Five years ago CHWA reimagined the long-standing partnership between the National Newspaper Publishers Association (NNPA) and Chevrolet, creating Discover the Unexpected (DTU): a living embodiment of what it means to “Find New Roads.” Developed for Chevrolet as an HBCU (Historically Black Colleges and Universities) fellowship program, DTU’s purpose is to create and share optimistic stories while reinforcing Chevrolet’s continued commitment to the African American community.
This program offers HBCU journalism students an opportunity to intern with Black-owned newspapers and break meaningful and positive stories about the community. It provides the students the mentorship necessary to develop marketable skills as they transform into full-time journalists in an already hyper-competitive news landscape. Our key challenges included:
DTU: Journalism Track (Content Creation)
Chevrolet offered 5 fellowship spots to the content creator track. Content creators interned for the NNPA. Fellows created news content as well as weekly updates on the official social channels. Fellows also got access to a Chevrolet Bolt EV for one week to create marketing content under the guidance of Chevrolet Marketing.
DTU: Corporate Internship Track
Chevrolet offered fellowships to 5 HBCU students for 10 weeks fellows worked in their department of choice and focused on Chevrolet’s journey to electric. Eligible fellows in the corporate internship track could earn full-time employment.
DTU: Thursday Night Sessions
Fellows met for a 60-minute long virtual mentorship session for 10 weeks, curated and led by a DTU Ambassador. Sessions included celebrity guests and leadership executives from Chevrolet partners.