Creating integrated digital content platform, with the National Newspaper Publishers Association, to give HBCU journalism Fellows an opportunity to build more youth-targeted platforms to get them interested in the Black press, all while empowering the audience to “Find New Roads.”
Chevrolet tasked CHWA with the launch of the all-new Chevrolet Bolt EV and EUV by leveraging Chevrolet’s partnership with the National Newspaper Publishers Association (NNPA) for increased brand digital, social media, and engagement with the AA (African American) market, ages 18–30.
Research showed a social trend of news now being predominantly consumed through social media. This AA market’s interest in cars inclined toward sleekly designed, gas-saving automobiles, like Chevrolet Bolt EV.
The AA audience had a generational split, as the older generations remained loyal to print, while the millennials and younger had all but transitioned to digital.
Create a 360-degree media campaign in the midst of a pandemic, that would play to the NNPA and Chevrolet’s strengths while helping elevate the NNPA’s online news presences.
The Discover the Unexpected Journalism Virtual Fellowship