CHWA specializes in fresh, forward-thinking, highly engaging, and culturally relevant campaigns that help brands build emotional relationships with multicultural audiences.
Virtual Internship
Black STEM Advocates
Digital News Consumption
Community Engagement
Creating an innovative digital and social content platform, with the National Newspaper Publishers Association, to give HBCU journalism Fellows an opportunity to develop digital content for the black press and empower everyone to “Find New Roads.”
Redefining perceptions of life in the U.S. Army and increasing recruitment among African Americans by leveraging unique cultural insights.
Creating a “Disney Experience” that enriches a child’s imagination and provides a life-changing and mind-opening adventure that parents will want to give their children right now.
Revitalizing and modernizing the 1960s black anthem of “black is beautiful” for today’s African American female to create a new culture of African American beauty.
Encouraging the African American, Haitian Creole, sub-Saharan African, and Afro-Caribbean audiences to complete the census for a better future for their communities. The integrated campaign communicates the importance of the census, the need to respond, and that completing it is easy and flexible.
PSA TV SpotRevamping CARE as a source of empowerment, rather than assistance, that enables the multicultural audience to take care of their families and fulfill responsibilities.
CARE TV Spot
Showcasing Union Bank as a dependable bank that not only enables first-time African American homebuyers to get into a home, but also helps them stay there.
Black History Month Campaign
How the meanings of categories, brands and media are evolving within the lives and practices of distinct ‘interpretive communities’